LIBA organised a two-day hybrid workshop on “Qualitative Research using NVIVO” an initiative to promote the usage of contemporary qualitative research approaches such as thematic analysis, Sentiment analysis and social media content analysis using NVIVO software. The event took place in hybrid mode on 6th and 7th March 2023 with a total of 65 participants. Dr. Sahil Gupta, Associate Professor, Jaipura School of Business, Ghaziabad addressed the audience on the basics of NVIVO and qualitative research. The audience were provided with hands on experience on data punching, cleaning, tokenization, word cloud, various charts and graphs that an NVIVO software can provide in a research perspective. On day two the participants were introduced to topic modelling, coding and branch detection.