The 17th session of BMI was held on 8th February 2023 at the Learning Hall, LIBA on the topic “A to Z of Franchising” by Dr. Chackochen Mathai. A renowned industry expert in franchising with over three decades of experience in working with top brands like CADD Centre, Green Trends, Naturals, Limelite salons and much more, Dr. Chackochen Mathai shared his experiences with examples, and cases that he witnessed throughout his career, to give the students a glimpse of the successes and failures of franchises. The objective of the BMI is to have an ongoing industry connect and expose the students to many societal elements which contribute to the holistic and grounded growth and positive approach towards work and personal life.