The 9th edition of the Great Sales Debate 2023-24 by the Markit Club of LIBA, in collaboration with the Centre for Sales Excellence (CLE) was held on 23rd February 2024 at 5:00 p.m. in Dr S Xavier Britto Auditorium, LIBA. “Brand Wars- Beneficial or Harmful for Market Competition” was the theme that aimed at critical thinking, communication skills, and the ability to engage in reasoned and well-structured debates. The moderator for the session was Dr. S. Thyagarajan, Product Manager at Metrohm India Private Limited. Speakers navigated opposing viewpoints with agility and finesse, while the audience gained valuable insights from both sides of the arguments. This series is a testament to LIBA’s commitment to excellence and its students continued learning and growth.
