Rev. Fr. C. Joe Arun, SJ

DIRECTOR & PROFESSOR OF MARKETING & HR

Rev. Fr. C. Joe Arun, SJ is the Director and Professor of Marketing and HR at LIBA.

Rev. Fr. C. Joe Arun, SJ, is a distinguished academic and leader with extensive expertise in anthropology, business, and management education. He earned his D.Phil. in Anthropology from Oxford University and has pursued multiple MBA degrees in Marketing and Human Resources. He has held prominent roles such as Director at Loyola Institute of Business Administration (LIBA), Chennai, and other esteemed institutions like St. Joseph Institute of Management, Goa Institute of Management, and Xavier Institute of Business Administration. As a PhD supervisor and adjunct faculty member, he contributes significantly to academia. His leadership positions also extend to strategic development and international programs at Loyola College, Chennai.

Date of Birth

22 April 1965

Address

Residential : Jesuit Residence, Loyola College, Nungambakkam, Chennai 600034
Office : Loyola Institute of Business Administration (LIBA), Loyola College Campus, Chennai 60034, India

Contact Information
[email protected]

Education

1999-2003: D. Phil (PhD) (Anthropology), Oxford University, UK

2010-2011: MBA – (Marketing), IIBM, New Delhi, India

2011-2012: MBA – (Human Resources), Madras University, Chennai, India

1992-1994: M.A (Anthropology), University of Madras, Chennai, India

1982-1985: B.A (Economics) from St. Joseph’s College, Trichy, India

2016: Strategic Leadership and Management from University of Illinois at UrbanaChampaign (Coursera)

2016: Introduction to Marketing from University of Pennsylvania (Coursera)

2015: Analysing Global Trends for Business and Society from University of Pennsylvania (Coursera)

Current Academic Position

Formely Held Academic Positions

Formerly Held Administrative Positions

Professional Leadership Experience

Built up an Institute that researched into issues of conflict in religions and cultures and evolved conflict Now it is a research institute affiliated to Madras University and in it there are many PhD students writing their theses. It is: Institute of Dialogue with Cultures and Religions (IDCR)

As Director of International Programme of Loyola College, Chennai signed many international tie-ups and global interface, running few successful programmes in collaboration with Lille University, France, Fu Jen University Taiwan and South Bank University, UK;

Played a key role in founding an engineering college by negotiating with a French group, ICAM. This has evolved an Indo-French model of educational leadership. Now the college is successfully run by Loyola College, Loyola-ICAM college of Engineering and Technology (LICET);

As Secretary & Correspondent of Loyola College, Chennai, led 300-plus faculty and 230-plus non-teaching staff in 32 departments and 15 institutes to optimum level of performance; restructured its financial system, reorganised human resources, enhanced the infrastructure and brought all the activities under ERP system; Wrote the Master Plan for Loyola College envisioning a future for Loyola College.

Built up a Business school in Palayamkottai, South Tamil Nadu, called Xavier Institute of Business Administration (XIBA) and served as its Director for two years;

As Director, restructured curriculum and infused academic rigour and evolved innovative academic ecosystem in Goa Institute of Management (GIM), Goa,

Evolved a new and innovative Teaching-Learning-Evaluation system based on Oxford and Finland model of education in St Joseph’s Institute of Management (JIM), Tiruchirappalli, Tamil Nadu, India as its Director;

Founding member of a group called, Knowledge Xchange, it remains a platform for exchanging ideas and strategies on Played a key role in organising conferences and colloquium on education and the ways it is provided in India and beyond.

Worked as Strategic Consultant to Indev Logistics to evolve strategies for training competent people to handle CFS in India and abroad.

Worked as CEO for SCAD group of institutions in Tirunelveli district of Tamil Nadu to expand its investment in educational institutions and develop a professional system of administration

Worked as Expert Advisor to CARE Group of Institutions, Tiruchirappalli, in rebranding and reorganising their institutions

Worked as advisory consultant to Ma Foi Strategy ltd

PROFESSIONAL EXPERTISE and CORE COMPETENCIES :

Developing strategy for restructuring organisations/companies and turning around institutions;

Designing Mission Statements for Corporate and working out Strategies for realizing the same;

Serving as a Corporate Consultant in the areas of Organizational Behaviour, Planning, Risk taking, Goal – setting, Goal Striving and Goal Research Skill;

Conducting consumer researches to understand buying patterns and orientations and to assist in the process of starting businesses and reviewing already running enterprises;

Designing product development for start-ups and entrepreneurs; Branding and rebranding organisations and companies;

Doing Organisational Development Process (ODP) to identify deficiency areas for low level performance and reorganise organisational structures ;

Conducting performance appraisal for organisations to increase level of performance and increase productivity;

Serving as resource person in the area of Leadership Dynamics, Marketing Power of Emotions and Crisis and Stress Management for Corporate, Business Schools and Higher Educational Institutions in Tamil Nadu;

Mapping Competencies of employees in institutions and evolve ways of building competencies for specific jobs;

Assisting NGOs in their programmes of empowerment by conducting evaluation and assessment: Measuring Empowerment;

Motivating and Training Personnel by planning, preparing & presenting Packaged Programs on Source and Power and management of Emotions, Setting and Reaching Goals, and managing Crisis Situations; Preparing the Dynamics, exercises, questionnaires, and assignments for various Organizations for Planning, Evaluation and Revamping;

Assisting & counselling Personnel in various aspects of their career path; Coordinating for keeping up to date with Market, Social and Cultural changes and Concomitant Personality changes;

Meeting with Corporate Team or Heads of Educational Institution to help implement a special Corporate or educational program; Facilitating Personnel on Emotional Intelligence (EQ), Social Intelligence (SQ) and Spiritual Intelligence;

Providing Orientation Programs for the Teachers, Professors, Administrators and Students.

Global Exposure

Teaching/Research/Industry Experience

TEACHING EXPERIENCE :

More than 15 years of teaching from 2005 till date: six years in Loyola College in Chennai, Tamil Nadu, India, two years St Xavier’s College, Palayamkottai, India, two years at Goa Institute of Management, Goa, three years at St Joseph’s Institute of Management (JIM), Tiruchirappalli, and now two years at Loyola Institute of Business Administration (LIBA), Chennai

Conflict management at Institute of Socio-cultural Anthropology, Oxford University, UK

Behaviour and Identity making at Loyola University, Chicago, USA

Culture and communication at Department of Visual Communication for two years, Loyola College, Chennai India,

Foundation Courses at Loyola College, Chennai India,

Consumer behaviour, social entrepreneurship and cross-cultural management in Rajagiri Business School, Cochin, XIMR, St Xavier’s College, Mumbai, India

Entrepreneurship and Crosscultural Management at Loyola Institute of Business Administration (LIBA), Chennai India,

Marketing Management at SEG school of management, at Lille Catholic University, France, Angers University France,

Consumer Behaviour at Ingolstadt School of Management, Germany,

Cross-cultural Marketing at the department of Textile and Fashion Technology, in Fujen University, Taipei, Taiwan,

Perspectives in social sciences, and Indian culture in Department of Humanities and Social Sciences at Indian Institute of Technology (IIT) Madras. Taught Consumer Behaviour in ISEG School of management, at Lille Catholic University, France

Cross Cultural Business Enterprises at Angers University France

Consumer Behaviour and Crosscultural Management at Ingolstadt School of Management, Germany, as Professor of Crosscultural Management in Audi plant

Cross Cultural Marketing at the department of Textile and Fashion Technology, in Fu Jen University, Taipei, Taiwan

Consumer Behaviour in XLRI, Jamshedpur,

Consumer Behaviour at Rajagiri Business School, Cochin, India

Consumer Behaviour and Crosscultural Management at XIMR, St Xavier’s College, Mumbai, India

Strategic Management and Marketing Management at LIBA, Chennai, India

PhD RESEARCH GUIDANCE (in Madras University):

Four PhD theses have been awarded

Two PhD students are being guided

RESEARCH INTERESTS :

Core Areas: MANAGEMENT, LEADERSHIP, STRATEGY, CULTURE, COMMUNICATION,

Key Areas: Leadership and Strategy, Leadership Styles, Consumer Culture and Consumer Behaviour, Cross cultural management, Social Entrepreneurship, Organisational Behaviour, Globalisation and Empowerment of the Subalterns Learning Styles and formation of

Learning systems, Competence Mapping and Competence Building, Conflict Resolutions and Conflict Management

RESEARCH EXPERIENCE

Working as a PhD guide at University of Madras, Chennai through Institute of Dialogue with Cultures and Religions (IDCR), guiding eight students who write theses on culture and

1992-1994 – Research Assistant, Measuring Empowerment by Community Development Projects, Project by World Bank

1993–1994 – Individual research on Religion and Rituals of Kannikkars of Tirunelveli district in Tamil Nadu, India

2000–2002– Research Co-ordinator, Micro Trends among the youth, project for Aylesbury Parish Council, UK

2004–2007 – Research Co-ordinator, Conflict between religious communities in Coimbatore city in India, project by IDCR, Loyola College, Chennai, funded by MISSIO Aachen, 2005-2006 Research Analyst, Voting Patterns in Assembly Elections in Tamil Nadu, Funded by Goodwill Communications, Chennai

2007-2009 Research co-ordinator, Caste violence in Tamil Nadu, India, by IDCR, Loyola College, Chennai, India, funded by Missio, Aachen, Germany. Studied caste conflicts in India to show how caste factors stand in the ways of economic development of people; Researched on the factors contributed to bomb blasts in Coimbatore city in Tamil Nadu and how the inter-religious conflicts could be solved

2008-2009 Research Coordinator, Consumer Culture: A Study of Mall culture in Chennai city, IIT-Madras, Humanity and Social Sciences.

2009 – 2011 Regional Research Co-ordinator, Role of Religion in Development by School of Oriental and African Studies, University of London

2008 – 2010 Principal Investigator, in India, Consumer Cultures of India: Study of Buying Behaviour of India. JASOS, Oxford, UK

2010 -2012 As a principal investigator, studied the blocks that prevent Dalits from achieving development. This was funded by European Council of Social Research (ESRC).

2011-2012 Studied the buying behaviour in Malls in Chennai city to find out the role of culture in the decision making process, as part of consumer behaviour

2010 Studied the motivational factors for changing food habits of Indians from Indian foods grounded in culture to foods from the West to map the changing patterns of behaviour due to consumer behaviour

2011 Studied on how symbols and myths contribute to production of corporate culture, a case of Tata

2012-2014 Led a team of researchers who investigated 32 small time entrepreneurs in Tirunelveli district (titled as Rustic Entrepreneurs) to find out the context-specific entrepreneurial skills of people who have run businesses successfully for the last fifty years.

Publications

PUBLICATIONS

Books :

In English:

Making of Entrepreneurs: Perspectives, Methods, Models and Processes (2020), Archers and Elevators Publishing House

Constructing Dalit Identity (2007), Rawat Publishers

Interculturation of Religion (2007), ATC Publications

Rustic Entrepreneurship (2019), Lulu Publishers

In Tamil:

Moves and Energies (Thisaiyum Visaiyum), (2000), Vaigarai Publications

You can win (Nee Velvaai), (2009), Aster Publishers

Is Tamil Culture caste culture? (Thamizh panpaadu saathiyappanpaadaa?), (2008), IDCR Publications

Articles and Book Chapters

Published

(2021). Machine Learning and Artificial Intelligence in Market Research: Current Trends, Linguistica Antverpiensia, 2021 Issue-3,hivt.be, ISSN: 0304-2294

(2021). The Development of the Emotional Intelligence in the Education System of India and its Impact on the Higher Education, Turkish Online Journal of Qualitative Inquiry, 12 No. 6 (2021), https://www.tojqi.net/index.php/journal/article/view/2149

(2021). Adoption of digital Marketing in Agribusiness: A Conceptual Study, Academy of Marketing Studies Journal, Volume 25, Issue 3, 2021/ 1528-2678-25-3-402

(2021). Rebooting employees: upskilling for artificial intelligence in multinational corporations, The International Journal of Human Resource Management, 10.1080/09585192.2021.1891114

(2021). Mobile payment technology adoption in SME owners in India – An empirical Indian Journal of Finance, 15(1), 36-54. https://doi.org/10.17010/ijf/2021/v15i1/157013

(2021). Are Indian consumers happy with artificial intelligence enabled personalized customer service? Academy of Marketing Studies Journal, 25(1), 1-16. ABDC: B

(2021). Potential of Artificial Intelligence for transformation of education system in India, International Journal of Education and Development using Information and Communication Technology, 17(1), 142-158.

(2021): Use of Discernment in Effective Decision Making: A Case for Method of Deep Conversation, Journal of Xi’an University of Architecture & Technology, ISSN No: 1006-7930, Page No: 37-47, VOLUME XIII, ISSUE II, 2021https://doi.org/10.37896/JXAT2.1/30303

(2020). What Comprises Well-being at Workplace? A Qualitative Inquiry Among Service Sector Employees in India, South Asian Journal of Business and Management Cases, 9(3), 330-342.

2020: Indian Perspective on Consumer Materialism, presented at 04th International Conference on Marketing, Technology & Society 2020, Indian Institute of Management Kozhikode, Peer-review under responsibility of the 04th ICMTS 2020, ISBN : 978-93-5419-748-2

(2020). The Effect of Loneliness and Nostalgic Advertising on Mobile Shopping Intention: A Conceptual Framework. International Journal of Business and Economics, 5(2), 42-55.

2020: Factors Influencing Indian Millennials’ Green Purchase Intention in International Journal of Advanced Science and Technology, Volume 29, No. 8, (2020), 5809-5817 – SCOPUS Indexed

2020: Development of banking customer satisfaction index: with reference to Chennai city, India. in International Journal of Management (IJM), Volume 11, Issue 11, November (SCOPUS indexed)

2020: Influence of the Biological Age of the Investor on Decision Making in the Secondary Equity Market, Qualitative Research in Financial Markets. DOI 1108QRFM-02-2020-0021 ABDC: B /SCOPUS Indexed

2020: What Comprises Well-being at Workplace? A Qualitative Inquiry Among Service Sector Employees in India. South Asian Journal of Business and Management Cases, DOI: 1177/2277977920958508, pp.1-13. SCOPUS Indexed

2020: “Tamil Nadu should consider covering COVID-19 testing under Chief Minister’s health insurance scheme”. The Hindu, Opinion

2020: “TN should cover COVID-19 testing under CMCHIS”. The Hindu Business Line, Opinion

A Study exploring the SHG-Bank Linkage Programme and Women Empowerment in the southern region of India. Prabandhan – The Indian Journal of Management, 12 (12), 7-20.) SCOPUS Indexed – cite score 89

2020: “What comprises well-being at workplace?” in the Euromed Academy of Business Conference organized by K J Somaiya Institute of Management Studies & Research, 5-7 February

2020: “Does temporal diversity impact employee upward voice? Moderated-mediation model of task interdependence and team communication” was presented at the Sixth Biennial Conference of the Indian Academy of Management (INDAM 2020) at IIM Trichy January 2020.

2020: A Conceptual Framework on the Influence of Authenticity in Advertising and Positive Electronic Word of Mouth on Customer ” Academy of Marketing Studies Journal (AMSJ) under Volume 24 & Issue 3, pp.1-10 ABDC: B

2020: Influence of Behavioural Biases and Decision-Making tools on the performance of secondary equity investors. In Journal of Wealth Management Volume 23, Issue 2, 52-69 ISSN No: 1534-7524 ABDC: B SCOPUS Indexed

2020: From Access to Excess of Technology: Digital Detoxification through In Management Matters, Vo.17, Issue 1, pp. 58-70.

2020: Empathetic Firm Generated Content in Social Media and its Outcomes: A Conceptual In Journal of Critical Reviews,7(5), 953-958. (SCOPUS INDEXED)

2020: Determinants of Advertising Effectiveness on Facebook: A Conceptual In Our Heritage, Vol.68, Issue 1, January 2019, pp.2707-2721, ISSN:0474- 9030. (UGC CARE LISTED)

2019: Evolution of Customer Satisfaction Index as a Performance Metric: A Comprehensive Review. Journal of Xi’an University of Architecture & Technology, 11(12), 536-550. (SCOPUS INDEXED)

2019: Mediating Effects of Customer satisfaction in the relationship between service quality and customer loyalty in e-banking services. In Indian Journal of Management & Business, 18, No.2 (2019):493-510 18(2), 487-504. (ABDC INDEXED TILL 2019)

2019: A Study exploring the SHG-Bank Linkage Programme and Women Empowerment at Southern Region in India from 2012-2017, In Prabandhan-Indian Journal of Management, 12, Issue Number: 12, pp.7-22.

2019: Ignatian Way of Managing Human Ignis, No.2018.4, Vol. XLVII No. IV, pp.07-21.

2017: Cultural Matrix for Organisational Change: A Conceptual In International Journal of Multidisciplinary Educational Research, Vol 6, Issue 11 (4), November 2017

2016: Fields of In AE International Journal of Multidisciplinary Research. Vol 4. Issue 10 October 2016.

In Building Just, Inclusive and Secular India. Draft New Education Policy. Issues and Implications. Chennai, India: HEC.

2014: Consumed Culture and Cultured Consumption: The Diderot Effect on In XIBA Business Review, Volume 1, issue 1, pp.35-39.

2014: Cultural Profile of Entrepreneurship: A Critical In Entrepreneurship & Socio-Economic Development. (ISBN: 978-81-928901-0-4), pp. 37-43.

2009: Postmodern In VJTR, Vol. 73, No.8. August 2009.

2009: Emotional Intelligence and Formation of Personality. In Jnanodaya, Journal of Philosophy. Issue 16, June 2009.

2008: Conflict as Source of Identity Making. In Journal of Culture and Religion. 3 No.1, pp.7-33.

2007: Introduction: Revisiting de Nobili’s Mission to Tamil Nadu. In Interculturation of Religion. Critical Perspectives on Robert de Nobili’s Mission in India. Bangalore: ATC, Pp.1-18.

2007: Religion as Culture: Anthropological Critique of de Nobili’s Approach to Religion and Culture. In Interculturation of Religion. Critical Perspectives on Robert de Nobili’s Mission in India. Bangalore: ATC, Publications. Pp.19-41.

2007: Parai: From stigma to self-assertion. Paraiyars and the symbolism of the parai Contributions to Indian Sociology, Vol. 41, No. 1, 81-104.

2007: Death of Representation: A Post-modern In VJTR April 2007, Vol 71, No 4. pp. 262-270.

2006: Mediated In Culture & Communications, Indian Media Research Journal, April 2006, No. 15 Vol.4

2006: ‘Eliyavarin Thagam’ (Poor Peoples’ Thirst for Liberation) in Dinamani daily

2006: Therthale oru Poraaga’ (Election as War) In Silambam, (June 2006)

2006: Dignifying Communications for Enhancing In Culture & Communications, August 2006, No. 16, Vol..5.

2006: Cultural Communication and De-ethicising In Culture & Communication, November, No. 17, Vol 05.

2006: ‘aha alagum muga alagum’ (internal and external beauty) in Munnetrathin Mugavari (book) 2005, Vaigairai

2005: karka kasadara’ (learn faultlessly) in Dinamani daily

2005: ‘Ithuvum thiruvilaiyadal’ (this too divine play) in Dinamani daily

2004: ‘The Other as Alien’: Myths in Identity Making. In Vidyjyoti, April 2004, 277-294.

2003: Anthropology of Conflict, Review Article. In Journal of Anthropology Society of Oxford. Vol 4, Issue 11, 2003

2002: Taming the Global Demagogue: A Spirituality for Globalisation. In Vidyajyoti, Part I in June 2002 issue and part II in July 2002

2002: Global Culture versus Local Culture: A Cultural Perspective of Globalisation. In Leonard Fernando (ed.) Seeking New Horizons. Delhi: ISPCK, pp.243-258.

2002: Historiography and Ethnography. In Felix Wilfred & Jose D. Maliekal (ed.) The Struggle for the Past Historiography Today. Chennai: Department of Christian Studies, University of Madras.

2002: Ethnographic Construction of Historiography: A Case Study of Dalits in Kanchipuram district, South India. In Jeevadhara, January 2002, pp. 45-59.

Industry Experience

Awards

Professional Societies

Rev. Fr. C. Joe Arun, SJ

Rev. Fr. C. Joe Arun, SJ

DIRECTOR & PROFESSOR OF MARKETING & HR

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