Loyola Institute of Business Administration (LIBA) organized BEACON 2023, the Annual Business Ethics Conference, on the theme “Difficulty of being good: Role of ethics in Public Administration”, on 17th February 2023 at Dr. Xavier Britto Auditorium. BEACON one of the flagship events of LIBA is organised annually to bring the greatest minds in the industry on stage to share their thoughts and experiences on varied topics revolving around Business Ethics. Mr. S. Ramasundaram, IAS (Retd), President of Renew Power Private Limited, New Delhi and Mrs. Archana Ramasundaram, IPS (Retd), Hon’ble Member, Lokpal of India, New Delhi were the chief guests. Rev. Dr. Joe Arun SJ, Director of LIBA, welcomed the gathering and set the tone for the conference and Rev. Dr. Francis P. Xavier SJ, Rector, Loyola Institutions, presented an orientation on ethics. The speakers spoke about the importance of the path of Dharma, strict adherence to moral rules and norms and shared their anecdotes of instances where they faced an ethical dilemma and the strategies adopted to ensure the welfare and protection of the public. The conference inspired the students to become good business leaders of the future.