The 19th session of BMI was held on 22nd February 2023 on the topic “Social Selling” by Mr. Kiruba Shankar, CEO, founder and director of F5ive Technologies. Mr. Shankar shared various examples, and cases that he witnessed throughout his journey and highlighted the use of digital media in the world of marketing. He concluded the session by saying that it is essential for the world to know if we are good at something. The objective of the BMI is to have an ongoing industry connect and expose the student to many societal elements which contributes to the holistic and grounded growth and positive approach towards work and personal life.