HomeOL FacultyDr. R. Arun Prasad

Dr. R. Arun Prasad

ASSISTANT PROFESSOR- MARKETING -LIBA OL

Dr. R. Arun Prasad is an Assistant Professor of Marketing at LIBA Online Learning (LIBA OL)

Dr. R. Arun Prasad is an Assistant Professor of Marketing at LIBA Online Learning (LIBA OL), specializing in both traditional and emerging facets of the marketing domain. His academic credentials include a BBM in Marketing, an MBA with dual specialization in Marketing and Human Resources, and a DBA focusing on Artificial Intelligence in Influencer Marketing.

With a robust background comprising 10 years of industry experience and 5 years in teaching, Dr. Prasad brings a rich blend of practical expertise and academic insight into the classroom. His unique specialization in AI-driven influencer marketing keeps students at the forefront of digital marketing trends, while his deep understanding of core marketing and human resource principles ensures a comprehensive learning experience. Dr. Prasad’s approach combines hands-on industry knowledge with forward-thinking strategies, preparing students to navigate and excel in the evolving landscape of marketing.

QUALIFICATION & SPECIALIZATION
BBM (Marketing), MBA (Marketing & Human Resource), DBA (Artificial Intelligence Influencer Marketing)

 

EXPERIENCE IN YEARS
TEACHING/PRACTICE/INDUSTRY/
RESEARCH
10 years in Industry and 5 years in Teaching

Teaching Experience –

Loyola Institute of Business Administration, Chennai

September 2023 – Till date as Assistant Professor – Marketing

November 2019 – August 2023 as Teaching Assistant – Marketing & PhD Scholar

July 2020 – May 2021 as Director of LIBA Hostel

September 2017 – November 2019 as Visiting Faculty

B.S. Abdur Rahman Crescent Institute of Science and Technology, Chennai

July 2018 – November 2019 as Assistant Professor and Placement Coordinator

 

Guest Lectures –

Indian Institute of Technology, Madras – Customer Relationship Management

Xavier’s (Autonomous), Kolkata – Business Applications of Artificial Intelligence (AI)

Ahmedabad Management Association, Gujarat – Marketing in the Digital Era

IA School of Management Studies, Bangalore – Global Business

 

Industry Experience –

Thomas Assessments Pvt Ltd, Bangalore

October 2016 – August 2017 as Senior Consultant – Business Development

Redstone Learning Solutions Pvt Ltd, Bangalore

April 2016 – September 2016 as Senior Associate – Online Marketing

Indian Overseas Bank, Tamil Nadu and Karnataka

October 2013 – March 2016 as Senior Manager – Marketing and Branch Manager

September 2009 – September 2013 as Manager – Marketing

Arena Multimedia, Bangalore

August 2004 – September 2005 as Career Advisor and Business Development Executive

 

Consulting & Corporate Training –

Consulting & Training Assignment – TANCEM, Chennai on “Reinventing Yourself”

Consulting & Training Assignment – DMI, Chennai on Marketing

Consulting & Training Assignment – Sakthi Financial Services Ltd., Coimbatore on Motivating Sales Team

Consulting & Training Assignment – TNSC Bank, Headquarters, Chennai on Motivating Sales

Consulting & Training Assignment – Airtel Payments Bank (Tamil Nadu & Kerala Circle) on Sales Team Coordination and Motivation

Consulting & Training Assignment – Indian Bank on Social Media usage, Banking Ethics and Customer Service