Learnings from LIBAzaar ’24 – a pivotal continuation of LIBAzaar, the flagship event of LIBA was held on 28th February 2024 at the Dr S Xavier Britto Auditorium. This event aimed to meticulously synthesize and effectively communicate the insightful findings garnered from LIBAzaar ’24. The event unfolded with an insightful overview of LIBAzaar ’24 presented by Mark-IT Coordinators, Vignesh S, and Danie Francois A. Rev. Fr. Joe Arun SJ, Director delivered a profound keynote address, accentuating the significance of LIBAzaar as an immersive learning platform for students, fostering an environment conducive to comprehensively understanding various facets of marketing. The primary objectives encompassed the synthesis and dissemination of invaluable insights, the extraction and dissemination of significant research findings, and the creation of a comprehensive best practice guide for disguised market research.
