Mr Vigneshwar K
TEACHING ASSISTANT – HR
Dr. R. Arun Prasad is a teaching assistant of HR at LIBA.
Mr Vigneshwar. K is Teaching Assistant at LIBA. He has over 3 years of hands on industry experience as Brand Manager and Change Management Consultantand. He worked as Assistant Professor for Management students in Bharath University.
He has received,
3 India Book of Records:
Maximum Marketing Strategies contributed by an Individual, 2021
Maximum Authors Contributing in a Book on COVID-19 and its Impact, 2020
Longest Business Case Study Marathon, 2019
2 Asia Book of Records:
Grand Master, 2021
Maximum Authors Contributing in a Book on COVID-19 and its Impact, 2020
He is a certified Social Media Marketer from HubSpot. He also owns two Copyrights on Marketing Strategies.
- Academic Biography
- Research and Publication
- Area of Interest
Electronics and Communication Engineering from T. John Institute of Technology, Bangalore
Masters of Business Administration from University of Madras
Online Certifications:
Digital Transformation from Boston Consulting Group and University of Virginia
Entrepreneurship from NPTEL Online Certification
Human Resource Management and Leadership from Macquarie University, Australia
Management Fundamentals from University of Pennsylvania
Fundamentals of Digital Marketing from Google
Search Engine Optimization Specialization from University of California, Davis
Organizational Behaviour from IESE Business School, University of Navarra
Big Data Analytics from Griffith University, Australia
Marketing Analytics from University of Virginia
Market Research Specialisation from University of California, Davis
The Future of Payment Technologies from University of Michigan
IMC: Advertising, PR, Digital Marketing and more from IE Business School, Spain
Channel Management and Retailing from IE Business School, Spain
Pricing Strategy from IE Business School, Spain
Brand and Product Management from IE Business School, Spain
Communication Strategies for a Virtual Age from University of Toronto
Motivation and Engagement in an Uncertain World from Coventry University
Personal Branding from University of Virginia
The Business of Social from Northwestern University, Illinois
Content, Advertising and Social IMC from Northwestern University, Illinois
Engagement and Nurture Marketing Strategy from Northwestern University, Illinois
Digital Skills from Accenture
Graphic Design from California School of Art
Social Media Marketing from Hubspot Academy
Non-Profit Essential from NonProfitReady
People Analytics from Wharton, University of Pennsylvania
Books and Book Chapters
Book Chapter on Disruptive Technology – Transforming Digital India, ISBN No: 978-93-5406-787-7,2020
Book Chapter on Mind Control: Psychological Impact, Well-Being and Mental Health during COVID-19, ISBN No: 978-93-90082-41-4,2020
Book Chapter on “Human Rights in Various Countries”, ISBN No:978-93-90115-16-7,2020
Co-Author for Navigating in a Disruptive World, ISBN No: 978-613-9-45602-4,2019
Editor of Gamification on Virtual Learning, ISBN No: 978-81-945793-2-8,2020
Editor of An Anthology of Caselets, ISBN No: 978-93-5406-975-8,2020
Editor of Sustainability and Resilient Strategies for Navigationg the VUCA World, ISBN No: 978-93-5419-192-3,2020
Copyrights
Retarded Spurt
When a product’s terrible reputation becomes legendary among enthusiasts, and transmogrifies into a golden shining moment.
(IM)Promptu Gafe
A blurry line between an embarrassing mistake and a well-crafted opportunity which brands create to imprint a memorable image in the minds of the audience that helps in getting attention of the audience.
Sling-Stone Effect
A collective series of marketing strategy that can be used by brands (skipping/skimming) to increase their market share in a short span of time and provide an initial / renewed impetus to the growth of the organisation.
Know-Not Entrepreneurs
Aspiring Entrepreneurs who do not want to consume any risk and documentation or have any expertise or knowledge about to start a business; all they do is rely on someone else technology and “Know-How”
Pseudo –Choice Marketing
Pseudo –Choice Marketing is a strategy by brands when adding a pseudo-option (out of stock / unavailable) to their product variant which is priced lower than other product variants making the buyer change their preference towards an option the seller is trying to promote.
Conference and Publications
“Internet of Things using Arduino” in International Virtual Conference on Emerging Frontiers in Control and Communication Technologies, ISBN No: 978-93-5416-017-2,2020
Electric Vehicle Modelling and Simulation for the 2nd International Conference on Innovative Studies of Contemporary Sciences held at Tokyo, Japan, ISBN No: 978-625-7139-19-9,2020
Recognition
Advisory Council Member – Harvard Business Review
Academic Expert – Chegg Academy
VPIFS – International Forensic Science
India Heritage Mapping Head – India Lost and Found
Volunteer – World Wildlife Fund
Volunteer – United Nations
Associate Member – Indian National Trust for Art and Cultural Heritage
Professional Member – International Society for Academic Research
Professional Member – Advertising Club Madras
Project Coordinator – Compendium of Science and Engineering Reports
India Representative – One World One Family World Motorcycling Community
Travel Influencer – Royal Brothers
Official Influencer – Tauros
Organization Behaviour
Organization Development and Crisis Management
Digital Transformation
Brand Management
People Analytics and Data Visualisation