C.K. Prahalad Centre for Emerging India – LIBA, in collaboration with Jesuit Migrant Services (JMS) organized a 2-day Rural Immersion Programme for the students of F21 batch in Thiruvallur district on 8th, 9th, 11th and 12th August 2022. The students interacted actively with the members of the migrant Irular community in a total of 7 villages and provided solutions to the challenges faced by the occupants of the villages. The objective of this programme was to understand, experience, adjust and adapt to rural realities through social sensitization and real exposure and to scan and study the environment for sustainable and scalable business solutions.